Advance Traders is a leading Australian owned & operated bicycle distributor, offering retail bike shops an extensive range to match cycling needs for every customer.

Advance Traders stock a range of globally trusted bike, helmet and parts and accessories brands.

Merida Bikes, Norco Bicycles, BMC, DK Bikes, Academy BMX, Kink BMX, Mondraker, Verde, Envy Scooters, VelectriX compliment the Advance Traders bike suite. They are the one stop shop for bicycle distribution.

The Advance Traders approach from a brand perspective is to offer a suite of complimentary bike and P&A ranges to ensure they are delivering as much brand value to their dealer network, so their customers have a wider choice. Met helmets, Endura apparel, Bluegrass helmets, BoBike & Polisport baby seats, Assos apparel, Fi’zi:k, Birzman, Magnum locks, Hiplok, Ravemen, Allen Sports, Brooks, Selle Royal, Box Components and Peaty’s round off the range of bicycle products.