Advance Traders

Advance Traders is a leading Australian owned & operated bicycle distributor, offering retail bike shops an extensive range to match cycling needs for every customer.

10 Globally recognised bike brands compliment the Advance Traders suite. MERIDA, Norco, BMC, Lapierre, DK BMX, Premium BMX, Colony, Academy, Division, Total BMX, Indi, and kids bikes… They are the one stop shop for bicycle distribution.

The Advance Traders approach from a brand perspective is to offer a suite of complimentary bike and P&A ranges to ensure they are delivering as much brand value to their dealer network, so their customers have a wider choice. Met Helmets, Blue grass, Allen sports, Pedalcraft, Bobike and Polisport Babyseats, Promax, BOX components, Tangent products, Axiom gear, Endura apparel and Magnum round off the range of bicycle products.