Flight Centre Travel Group Targets Further Online Growth

THE Flight Centre Travel Group (FLT) continues to strengthen its online presence globally and particularly in Australia.

The company, which operates a number of dedicated online travel agency (OTA) brands and leisure travel websites and apps, has moved to increase its online market-share in Australia by:

  • Introducing StudentUniverse to target the youth and student market; and
  • Removing online booking fees from the flagship flightcentre.com.au website

FLT managing director Graham Turner said both moves were geared towards delivering cheaper fares to travellers and were aligned with the company’s strategy of developing all sales channels to enhance the customer experience.

“Our websites and apps are important sales channels within our overall travel offerings and we’re seeing solid growth in both online transactions and interactions,” he said.

“By removing online booking fees from flightcentre.com.au, we are delivering better deals to travellers and ensuring our fares are more affordable than those that are available on many other prominent travel websites.

“StudentUniverse’s Australian launch will give young travellers the ability to access student and youth only deals online, rather than requiring them to book and validate these types of offers in-store.”

StudentUniverse was launched in the United States in 2000 and has grown to become a leading global player in the student travel sector.

The business, which offers exclusive flight and travel deals to the student and youth markets, expanded into the United Kingdom in 2013 and was acquired by FLT in 2015.

StudentUniverse managing director Mike Cleary said Australia was the third-largest English-speaking market for international students behind the US and the UK, so the launch was a logical step in developing and expanding StudentUniverse’s services to a global market.

“We’re very excited about studentuniverse.com.au’s launch and our potential in Australia,” Mr Cleary said.

“Our technology and online booking experience are geared towards making travel easier and more convenient than ever for students and youth and will continue to be the foundation of serving our customers.

“We look forward to bringing the online experience and exclusive deals our customers enjoy to this important region.”

StudentUniverse Australia will launch with more than 40 airline partners, including unique partnerships with Emirates, Singapore Airlines, Virgin Australia, Air New Zealand, Malaysia Airlines and Air China.

In addition, StudentUniverse Australia will offer flights from more than 100 different airlines, allowing students to travel worldwide with exclusive discounts.

About StudentUniverse: StudentUniverse is the world’s leading online travel booking agency for students and youth. Through negotiations with a network of global partners, StudentUniverse offers exclusive pricing and terms on flights, hotels and tours. Headquartered in Boston and with offices in London, the Philippines and now Australia, StudentUniverse empowers students and youth to travel the world. For more updates on StudentUniverse, follow our corporate blog and Twitter.

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