The Responsible Tourism Charter also introduces and establishes the 4 Pillars or areas where we believe our company has the best opportunity to create positive change.

The economic, social, environmental health and the welfare of wildlife in the communities and places to which we are connected through our business, are very important to us, not only as a company, but to the individuals who make up the company. It is in these 4 pillars that we believe we can deliver the greatest benefit.