Flight Centre Takes Number One Online for Third Straight Year

Flight Centre’s website, flightcentre.com.au, has landed a triple crown after being judged Australia’s number one travel agency site by visits for the third consecutive year.

flightcentre.com.au last night (Thursday) built on its successes of 2004 and 2005 when it again collected first place in its category at independent internet monitor Hitwise’s annual awards for 2006.

According to Hitwise’s records, flightcentre.com.au attracted more visits than any other Australian travel agency website last year.

Flight Centre Limited general manager marketing Colin Bowman said the award reflected the company’s ongoing commitment to improving its customer offering across all sales channels.

Mr Bowman said enhancements to flightcentre.com.au during 2006 included:

  • The addition of Trans Tasman airfare booking capabilities
  • Creation of a mobile phone friendly mini website
  • Continued expansion of the successful Search.Compare.Book. campaign, which now includes car hire product

“Our online teams can be proud of their achievements in constantly improving flightcentre.com.au’s transactional and informational capabilities for our online customers and in generating enquiry for our Flight Centre shop network,” he said.
“In a highly competitive market, our aim is to continue to improve and grow in all areas and to build on our obvious successes of the past three years.”

Flight Centre Limited also operates the escapetravel.com.au, studentflights.com.au and quickbeds.com.au websites. Together with flightcentre.com.au, these sites attracted almost 24million unique visitors during 2006.