Flight Centre Limited and AAA Tourism PTY Ltd have joined forces in an online travel initiative that will benefit millions of Auto Club members throughout the country.
The deal between AAA Tourism, a company wholly owned by the Australian Auto Clubs, and Flight Centre Limited will deliver a comprehensive online accommodation booking service to 6.4 million Australian Auto Club members.
The booking service will be available on the respective Auto Club websites in each state and will use the technology of quickbeds.com, Flight Centre Limited’s online accommodation booking business.
Participating Auto Clubs include:
- National Roads and Motorists Association Limited (NRMA)
- Royal Automobile Club of Victoria (RACV)
- Royal Automobile Club of Queensland (RACQ)
- Royal Automobile Association of South Australia (RAA)
- Royal Automobile Club of WA (RACWA)
- Royal Automobile Club of Tasmania (RACT)
- Automotive Association of the Northern Territory (AANT)
With the addition of quickbeds.com’s technology, visitors to these sites will gain fast and easy access to last minute and year-round deals at properties throughout Australia.
Flight Centre Limited Australian executive general manager Allisa Pollok said the agreement represented another significant development in the evolution of the company’s “clicks and mortar” and land-based sales strategies.
“This initiative will grow the already successful quickbeds.com business and deliver a great range of accommodation deals to 6.4 million Auto Club members,” Mrs Pollok said.
“We expect this product offering will prove enormously popular and will generate considerable new business, particularly in the multi million dollar domestic drive market.”
Flight Centre Limited acquired quickbeds.com in 2002. The site currently offers last minute accommodation bargains and year-round rates at some 1500 properties throughout Australia.