Flight Centre Launches New Price Beat Slogan

Flight Centre Launches New Price Beat Advertising Slogan

Flight Centre has introduced a new advertising slogan to simplify its commitment to providing cheap airfare deals to Australian travellers.

Two months ago, the company introduced a new “Price Beat Guarantee” slogan to replace its 17-year-old “Lowest Airfares Guaranteed” slogan after concerns were raised by the ACCC.

Flight Centre believes the new slogan will clearly convey its consultants’ longstanding commitment to beating any genuine airfare quote from a competing agent.

“We have a new simpler slogan and will continue to beat any competitor’s quoted airfare price under our new Price Beat Guarantee,” Flight Centre Limited company secretary Greg Pringle said.